Update: Farah khan's Happy new year movie has created a new world record box office collection by crossing the mark of 100 crore in just three days. According to box office collection of Happy new year, movie broke the previous record of first day collection of Dhoom 3 that was 36 crore and collected 44.97 crore.
Second day collection dropped to 20-25% due to a festival day and collected 38 crore. First weekend collection of Happy new year is 108.84 crore.
Shahrukh Khan as always known for his innovating ideas to promote his films has come again with a new idea and this time with the latest craze among youth WhatsApp. SRK's Red Chillies Production has decided to launch his movie Happy New Year first look on WhatsApp.
What users need to do is to give a miss call to a number +919819020202 or can save this number and send a message asking the first look of the movie Happy New Year.
Last year also Shahrukh Khan's Red Chillies production has come up with an innovating idea to promote the movie Chennai Express through twitter. Users were asked to tweet to ChennaiExpress to receive SRK's signatured posters. This idea of sending signatured posters to users was a hit idea and has received a tremendous 1 billion plus tweets.
Since the first look is going to launch on 14th of August, users will be rolled out the first look only after it's launch. Now on sending messages to the above given number, users will not receive any reply, but will get the reply as soon as the first look is launched on 14th of August.